What is Crowdshopping and how does it work?

Crowdshopping is a German crowdfunding platform which was founded by the e-commerce company ABOUT YOU. It allows people to save money while shopping and donating their savings to a good cause of their choice. Money can be raised for a sports club, high school graduation or any personal as well as charitable projects.

Identified Challenges

One of the primary challenges during this project was to create a crowdfunding platform, which was targeting a digital and mainly mobile-oriented generation, who are used to screen-based multitasking.

While working on this product and speaking to potential users, it was discovered that users in our target group easily lose track and motivation in registration processes in general, no matter what they are registering for. Secondly, they have no ambitions to download an app to set up or to support a campaign, therefore we decided to focus on a mobile website solely.

A clean interface keeps the user in the funnel helping to focus on the product. While second-screening.

The user area shows detailed insights. Allowing an easy and fast editing.

Success stories as emotional content to engage the customer. Highlighting the impact of Crowdshopping.